Followers of the campaign will have weekly challenges to interact with. If they're comfortable, they will post the photos to their account with the #LetsEDucate hashtag. If they want to keep things private, they can direct message the account. The best photos and answers will be featured on the Instagram story, and winners will receive free extra material and a $5 donation in their name to an eating disorder organization of their choosing.

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Weekly challenges can include sending the three meals someone ate in a day, finishing a fear food, something that inspires recovery, the biggest challenge they've faced, or something they're proudest of.

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The purpose of the metrics and engagement are to show individuals that they are not alone and to create a support system to display bravery.